Admit it, you’ve thought this. And for many business owners, this is a very true statement.
If you are a lawyer, a doctor or a restaurant owner, you got into that business because that’s what you love to do. And at the end of the day, what you do for your business on a day-to-day basis is what pays the bills. Social Media is an added pain in the you-know-what. Besides, it’s not important. Or is it?
The truth is, social media is becoming a part of your public perception, it’s like a business card or your office lobby. It’s what many see first, believe it or not (we’ll delve into that topic more in our next blog). It’s a reflection of you, especially to anyone under the age of 40. Under the age of 30? Forget about it. Your social media presence makes a big impression on the younger generation and younger decision makers. For them it says a lot about who you are and whether you are relevant.
If you don’t believe me, think about this. When you see someone’s Facebook or Twitter page and you see their last post was 2 years ago, what is your first impression? For many it simply means one of three things:
- You are not relevant
- You are outdated
- You have nothing to say
Now when you see someone with a vibrant, or at the very least up to date, social media presence, I bet your first impression is that they look alive and relevant. They seem to have their act together. They may not have posts that run every day, but they are at least recent and fresh. They are interesting, sometimes fun, or reflect what they are doing in business or what they can do for you.
The truth is, social media is important to your business, no matter what it is. What level of importance and what level of expense is what you need to determine. If you are looking for a social media provider, shop around. Get estimates from 3-5 companies and then really look at what they are providing and what they are charging. Do you really need all those bells and whistles? In some cases, your social media needs may be simple, but when implemented, very effective. And it may be more affordable than you think. The best part is, it can get the burden off your shoulders, and let you get back to doing what you do and do it well.